ETHWarsaw 2024

When faced with a challenge—whether it’s founding a startup, pivoting a product, or making crucial strategic decisions—founders encounter a fundamental dilemma: which direction to take and how to minimize the risk of poor outcomes. Decisions based on fragmented data or gut instincts can lead to undesirable consequences. How can cognitive biases be avoided? How do you resist the trap of making choices based on hunches or emotions?

This presentation will explore how UX Research can save you from falling into one of the many cognitive biases that can lead you down the wrong path. By implementing rigorous research methodologies, you can avoid these common pitfalls and make well-informed decisions that support the growth of scalable, user-centered products.