ETHWarsaw 2024

ETHWarsaw 2024

The importance of brand in web3 - Panel
2024-09-05 , Vistula stage

Small panel #2

Daria is a Product Marketer, Brand and Communications Expert with 10 years of experience in strategic marketing, team building, and brand growth. Daria is a Golden Contributor to the Ethereum Writers Cohort and a marketing volunteer for ETHWarsaw 2024. She is involved in the Ethereum ecosystem, learning about ZK proofs and Account Abstraction to speed up blockchain adoption. Daria mentors web3 startups and speaks at ETHWarsaw, ETHBucharest, and other blockchain-related events.

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With over 6 years in the marketing and communications landscape, I currently serve as the Head of Marketing at INC4. My focus lies in strategic and product marketing within the dynamic web3, fintech, and AI industries. Moreover, I have expertise in crafting exceptional pitch decks that resonate with diverse stakeholders.

I'm also passionate about combining innovative approaches with fundamental best practices, ensuring impactful campaigns.

Olena, a Web3 marketing expert, serves as the Head of Digital Marketing at Fuelarts, an Art+Tech investment platform, where she crafts effective digital marketing strategies for startups.

She’s also a steering member at London Women Leading Web3, championing women’s networking opportunities.

At LiveArt, Olena serves as Content Manager, spearheading strategic partnerships with prestigious institutions such as Christie’s Education, Forbes Web3, and NFC Summit and contributing to the debut NFT and Ordinal drops by renowned artist Yue Minjun. She successfully organized a panel discussion and curated a digital art exhibition during Art Basel Miami 2023.

Olena is also an ambassador and speaker at NFT Rome, the largest Web3 event in Italy. She’s also a contributor at NFT Magazine, writing articles on digital art.

Additionally, she founded an organization supporting Ukrainian artists during wartime.

Co-Founder at Properly Studio (a design studio for web3/fintech startups and scale-ups) & Head of Visual Design at AngelBlock (protocol-based fundraising for crypto).
During my 15 years of experience in design, I have collaborated with brands such as Quantstamp, Inc., NDAX, Ramp, Hydration, KOI, Maker DAO, Metahero, Aleph Zero, and more...

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