When Community Becomes the Brand: How Web3 Is Redefining Marketing
This talk explores how Web3 communities are changing the way brands are built. It focuses on how memes, user-generated content, and shared culture are replacing traditional marketing strategies.
The session looks at how strong, engaged communities can shape a project’s identity, voice, and growth, and how community members can benefit directly
Karolina is a Growth Manager at Uniqly, where she supports fashion brands in authenticating their products using NFC technology. With a strong background in marketing, she effectively identifies trends and implements strategies that help the company stand out in a competitive market.
She is currently a student at the Warsaw School of Economics and an active member of the Investor’s Club. Karolina is a consistent advocate for the development of Web3 in Poland. She coordinates the Crypto Academy, an initiative that helps students kickstart their careers in the crypto space. She is also engaged in the Polish startup scene, co-organizing events such as the Warsaw Startup Club.