2025-09-04 –, Masuria Stage
Web3 operates in a low-trust environment where users are skeptical of new projects due to rug pulls, scams, and overhyped roadmaps. Traditional marketing strategies fail in this space because trust cannot be built through ads, influencer sponsorships, or polished whitepapers alone.
This talk will focus on how legit Web3 projects can differentiate themselves in a space flooded with speculation and bad actors. We’ll explore effective transparency strategies and credibility mechanisms. Through real-world case studies, attendees will learn how to use communication instruments to look and act trustworthy.
Daria Volkova — founder of the Web3 Love Mark studio and host of the Decentralized Voices podcast. Daria is a brand, communications & content expert that focuses on blockchain-powered products. She is a public speaker and active member of the Ethereum community.