Web3 products often start from technical possibilities, but adoption depends on experience. This talk explores how UX enables adoption by transforming blockchain capabilities into usable, valuable products.

Web3 products are often shaped by technical innovation, but adoption depends on how people experience and interact with them. As complexity grows, critical aspects like onboarding, user flows, and clarity often get overlooked. This talk explores how UX design helps teams stay focused on real user needs—turning powerful blockchain tools into usable, valuable products. Drawing from practical experience, including work on zkSync SSO, I’ll share common UX pitfalls and actionable strategies for improving onboarding and user journeys.